Hertfordshire Chamber of Commerce Benefits Roadshow Aubrey Park Hotel

IMAGES FROM THE BENEFITS ROADSHOW EVENT, AUBREY PARK HOTEL     21st SEPTEMBER 2017

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Don’t Rule out the Professionals

We are all being advised how to present ourself on social media and websites.
There is a constant battle to obtain first place, to be noticed, gain interest and ultimately sell with social media.

I have noticed that past methods have declined and a whole new industry of people with various descriptions of their profession have emerged. They are ‘Strategic …..’ ‘Motivational…..’ and ‘…..Coach’ to help and direct us on the paths of social media.

It’s a new business platform. A great deal of time and money is spent by companies sending employees to attend meetings, gather information and to learn the best methods used. To become the leaders within the marketing team, to promote a companies image, services or product.

I see often within the social media scenes and websites how articles are written, adverts made and posts released with images and videos done using our ‘hand held communication devices’ that really let down all the efforts made by that individual who wants to come across as professional or represent the company in question.

A few favourites have been where the ‘camera person’ videos themselves in a mirror. This is not even noticed in post edit! The office staff portraits for website against windows that give a great scene outside but darkened blobs as subjects! Are these acceptable?

So my question is, shouldn’t a company that is spending a dedicated budget to learn, promote this new area of business put aside budget to have imagery that compliments and enhances their efforts of communication?

Yes The ‘I’ll give it a go myself’ approach may save money in the short term but does it give your audience the right impression or the WOW factor your company deserves?

Professionals in their industry have become so because of a reason.

So don’t rule them out just yet!

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Video Showreel from Alternative

“The showreel for Video Production from Alternative Images”

Alternative Images is an established photographic company that delivers images of the highest quality to their clients. Video production is an area that the company also has a wide knowledge base and makes video content for company conferences, marketing and training projects. In the portfolio the vision is to address the need for website video production to engage with the audience of large or smaller companies to deliver a message in a short direct piece.

The use of designed graphics always enhances a video production. These can be kept simple or made quite complex but again this is determined for the client in how much is needed for the application. Graphics can be made just to change the scene or break away from the footage or be designed to explain or show a certain procedure within the video content. Enjoy!

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Capture Client Interest with Video On Your Website

Recently in July I was asked to shoot a video piece for a client I have know for quite a few years. We first met up when she was involved in marketing with a firm in London. During that time I shot stills at events and various other promotions that were organised by the company. Now some years later she has progressed further and is her own boss and wanted me to make a short presentation to camera for her company.

I produce video for people who want to present themselves or have an explanation article for say a company meeting or conference. The web is a fascinating arena for displaying who and what you are, so having a video clip to help the viewer understand and engage with what you are trying to share on a site is all an add bonus.

The equipment I use for this is fairly straight foreword. I often use DSLR to record the video in HD that is very good quality for this use where the final production will be hosted by Vimeo or Youtube.There is no short cut to be had when we come to sound and lighting. This needs to be the same as if you were shooting for a more complex situation due to lighting a scene and the sound recorded has to be a good standard.

We did have fun producing this. It was quite a warm July day and though the room we used was cool at first after an hour or so of studio lighting the temperature grew. My client was determined to do all the sections of the video shoot in one take and actually nailed it with considerable ease. That made the edit process in FCP for me an easier task. Well she is a professional!

screen-shot-wendy-timeline

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