Booking or commissioning a photographer is more of a bigger decision that you thought.

Sometimes an event or situation that you need to cover or produce images for cannot be redone or any reshoots take place. So having the right person to do the job in the first instant is an important decision.

As I have mentioned before, agencies will have more than one photographer on their records. If the job is of a nature that would suite a certain person often then they would choose to use that photographer due to having worked for the company before or having the experience in that field.

It varies on the job in hand. Often in the PR world the photographs needed are not a technical difficulty but one where you need a style or person who is good with people and can create an image to promote it. For example here would be a product launch with perhaps a celebrity who is attending the event. The photos need to be eye catching and have a buzz about them so would be used for national press editorials.

On the other hand, for example would be where the photographs commissioned are suited for a studio environment. A photographer here would need to be very creative. Perhaps not working with people this time but may be working on product or creating a graphic artwork form a thought from a design agency for a company advertising campaign.

At Alternative I have experience in many key areas. As a commercial photographer I have covered many different aspects of photography. My clients are varied also. But whoever I am working for at any time they are assured that I am going to produce pleasing results. Having experience over the years in different areas does give me a wider field to supply for.