Privacy & Cookie Policy


Alternative Images uses and protects any information that you give to us when you use this website or have any other interaction with the Company.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR).

Alternative Images has implemented numerous technical measures to ensure the most complete protection of personal data processed through this website. We will protect your personal information but we cannot guarantee the security of your information which is transmitted to our website, applications or services or to other website, applications and services via an internet or similar connection.

Peter Austin of Alternative Images being the controller of data is fully registered with ICO reference: A8314161 and compliant with all requirements under Data Protection Law.


Personal data means any information capable of identifying an individual. We may process the following categories of personal data about you:

Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you and for record keeping purposes.

Customer Data that includes data relating to any purchases of services such as your name, title, billing address, delivery address email address, phone number, contact details.

Consent basis is used when you choose to opt in to receive our direct marketing such as, but not limited to, email newsletters, promotions and events. This use of personal data applies to both clients and non-clients and is usually restricted to just your name, address, email address and telephone number.

You may opt out of receiving our newsletters and marketing at any time. If you wish to opt out from direct marketing you will be able to do so via an unsubscribe link.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

We may collect data by you providing the data directly to us by sign up forms or emails. We may automatically collect certain data from you as you use our website by using cookies and similar technologies. 

Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests.

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if you asked for information from us about our services or you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time. No personal data will be shared with any third party for their own marketing purposes. Opting out of marketing messages at any time can be by emailing us at and including UNSUBSCRIBE in the subject line.


We will take all reasonable technical and organisational security measures to safeguard your personal information whilst it is in our possession or control so that it is not, for example, lost, stolen or tampered with.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

You have a number of rights with regards to the personal information that we hold about you. Right of Access, Right to Rectification, Right to Erasure, Right to Data Portability and Right to Restricting processing.

If you would like to exercise these rights, please email us at outlining your specific request.

Your Internet Browser has the in-built facility for storing small text files – “cookies”, which hold information which allows a website to recognise your account.

Our website using cookies to enhance your experience by helping us to provide you with a personalised service, and to help make our websites, applications and services better for you.

Cookies help provide you with a better website by enabling us to monitor the pages you find useful and which you do not.

If you choose you may be able to configure your browser or our website, application or service to restrict cookies or block all cookies, however if you disable cookies you may find this affects your ability to use certain parts of the website.

© The use of any copyright images on this website is strictly prohibited without the expressed permission of the Photographer