As a corporate photographer in London you are asked to attend many different venues and locations. At all of these you have to establish what lighting is going to be used and the limitations the location will give you.
At a conference where you would be shooting the speakers on stage I would utilise as much of the natural daylight or even more so the stage lighting that gives the shots a natural environmental feel. Less and less I use flash in these scenarios and shoot more as a fly on the wall and not be intrusive to the conference delegates.
With some clients wanting product shoots you need to use an array of studio lighting to obtain the right effect. It differs greatly between the types of shoots you are doing to what lighting style is needed for a particular shoot.
Some want hard direct lighting such as fashion shoots, ones to make a strong impact. Others have a complexity about them and can only be achieved in a certain way by using soft controlled lighting.
So when a studio shoot is required often the client goes to a photographer’s studio and the products are delivered to that location. This is a time and costly project for the client having to ship boxes from the stock supply and if possible have to then do a reverse procedure after the shoot to return again. Product can also be heavy and bulky items that produce even more problems.
But what if a Studio can come to your location!
This is where being able to supply at a venue or site such as a factory, warehouse or distribution centre a studio set up where all the items for a shoot are in one place. These products then can be more easily sourced without the complex administration and be brought to a studio set up location on site.
Often to make the whole process a more manageable affair for my client I bring a studio lighting set up that can be quite extensive for the desired shoot. This often comprises of backdrops being either paper rolls or materials. The lighting would often be soft boxes and over head boom arms with lamp attached. This makes a mini studio at your location. Being able to offer this service to my clients is just another way to make things run smoothly for them and makes their time more productive
If you attend a lot of networking event’s then this is probably a question that you are asked on a regular basis.
‘What is it that you do?’
And then you best describe what that is in a short paragraph.
‘I’m a photographer and video producer for corporate and medium sized businesses.’ I reply.
Of course there is more to what I do than that. Yes, I go to locations and take photographs for an interior or lifestyle publication. Or video where a director is explaining a procedure or showcase a company’s product or services. I put things together, I make things happen. I help businesses and people create the right image to promote their company.
But what else do I do? Apart from the obvious roles within my profession, what is it that I am also helping to achieve?
- I help businesses to grow by raising their profile and showcase what they do
- I create imagery that grabs people’s attention and gets them noticed
- I help people with the ideas for script and video storyboarding
- I help with presenting styles to camera on video shoots
- I also save clients costs by working with them as and when they need me on a project
But, what I strive to do above everything else is to supply a complete professional service to my clients. And because I love my job, I hope my passion, experience and enthusiasm comes through when people ask me, ‘What is it that you do?’
The world wide web has now become our most favourite shop. And it’s a well known fact that a good deal of the nation will look to the web to shop for either goods, find information or services.
So if your in business to attract customers, what do you have? A website! It’s all about communication. And when a visitor lands to your website they need to see if you can supply what they are looking for within a very short time frame. It is also a well researched fact that people don’t want to spend time reading to find the information.
So make it easy TELL THEM!
The Benefit of adding a custom video to your website. This allows the viewer to be informed with a single click. What, how, where on any of the desired platforms your site is viewed on.
Because of this, many businesses have found it valuable to use video to quickly convey their primary value proposition.
Having video on your site makes it easy for the viewer. Video can explain a more complex message than script. It keeps the viewer engaged and therefor more likely to purchase your service or product. This way of thinking is for any small business, right up to the multinationals. So don’t think that your business is not large enough to have one, think the opposite. It needs one.
The prospect of taking on the challenge of producing such a project can be somewhat intimidating if its not your day to day thing. There are various areas to consider to make sure you convey your message. Here at Alternative, helping people and companies to do this better, more creatively and more effectively is a plesure to have. We would both come together and start with a process known as the “Story Boarding” that will address scripts, planned visuals and locations for the shoot to tell the story.
The process to making a video can be fairly complex, but that’s where I come in!
If you feel this could be right for you and would like to know more please do contact me.
The end of March for me at Alternative Images was a busy time with a photographic consignment from a company called MC Electronics who design and manufacture a complete range of works signage for the railway services industry and distribute all over the world.
Their main distribution unit is located in Bracknell where my client and I decided to set up and hold the studio shoot. The product design is one that has built in reflection aids so can be seen in various light situations. Being a warning sign this is a requirement that is paramount. To save time on the day of the shoot I decided to run test shots beforehand of some items to accomplish the best treatment to photograph the product range.
The client spent some time in organising the items and created a check list that we could work to. We were aiming to shoot in the region of sixty items during the day and I had asked this to be done so we kept sizes and types of product grouped together so we did not have to change the set up to often.
The day arrived and we travelled to the works unit. In an hour I had unloaded on site and shortly had the studio lighting all set up. This was kept quite simple with a large diffuser soft box that was on a boom arm positioned over the white backdrop that swept along the floor. The background wanted to be bleached out white so two back lamps were used and the front lighting was mainly reflected via using white card pieces positioned at each shot.
I was please with my decision to do test shots because this gave me a good start from the off and in no time at all was flying down the list of item to photograph. By late afternoon and even stopping for a quick refreshment lunch I had accomplished the shoot in one session that we thought may overrun into the next day. All down to planning.
All the images then had to go through the “post pro” procedure that was done the following day. The images are to be used online, a new catalogue for the company and the future Railtex exhibition stand at the Birmingham NEC in May.