Luck or Experienced Calculation

‘You have it so easy’ say you out there. Perhaps not! As a photographer and videographer for the corporate world and mainly within London, I have been asked to shoot various people or objects in situations that sometimes have not a great deal of control, but I need to come home with the shot.
Over past years in these situations, that can be, not stressing but certainly let the adrenaline rush through your body, I have only had a few moments where I can honestly say ‘Is this going to go right for me?’ Or is this going to work out, will I loose out or become a winner with the wow factor and obtain that perfect frame. One time I remember was when I was working for American Airlines and needed to take a photo of Gary Lineker who at the time was in his prime of his football career with the England team on a training day. We needed a run of images for a PR article, I managed to fire off about three frames before he turned ran away from the gathered photographers to join his team mates on the training pitch. This was one situation that was going all ok but the tide turns very quickly sometimes and even in efforts to request his return ‘could you please come back not quite finished’ fell on deaf ears and as yet have not had the opportunity to meet him again in the flesh to thank him for that one.The images I got were fine for the article.
This one was great fun! It was a very early start. 5.20am to be precise. But apparently these balloonists like to float on the early morning thermals. I believe that actually it’s because they don’t know where they may land and when so need the rest of the day to make their way home, but hay that’s just my opinion. All the preparation of erecting these huge floating bubbles was nearing the end and shortly they will be off. Quite a dramatic experience really as they fire up the balloon and the basket drags alone the ground to lift up into the sky. Then complete calm as they float away in the distance. So my opportunity is close to achieve that shot. How well was this going for me.
All the balloons left within a good time frame and the soft breeze gently let them gain distance, there it was. The moment I was hoping for. Now feeling somewhat alone, with a slight adjustment to the angle by running to my left in the long bumpy grass of the field, I had the three balloons in the frame. The nearest one dominant in the picture displaying bold colours, the others just starting to become faint in the distance but adding to the overall composition of the shot.

This was the shot to end the set. Was it luck or was it a calculated situation on my part that this could happen for me, that the timings of that early morning produced this situation of the balloons in a line as they took off.
To be honest it was a bit of both really!

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Engage Visitors on Your Website with Video

We are all at the start of another year. The time to put in place business strategies, create new ideas and push your marketing for your company to hit those desired targets.

This sound easy, but we all know that it can be a difficult and daunting time for any sales force within a company. But we all need to sell, sell, sell!

The world wide web has now become our most favourite shop. Well, Primark could be a good contender here, but let’s move on! And it’s a well known fact, I’m not going to bore your with stat facts, a good deal of the nation will look to the web to shop for either goods, find information or services. This started with the private sector but has grown vastly to include business as well.

So if your in business to attract customers, what do you have? A website! It’s all about communication. Right? And when a visitor lands to that website they need to see if you can supply what they are looking for within a very short time frame. It is also a well researched fact that people don’t want to spend time reading to find the information.

So make it easy TELL THEM!

The Benefit of adding a custom video to your website. This allows the viewer to be informed with a single click. What, how, where on any of the desired platforms your site is viewed on.
Because of this, many businesses have found it valuable to use video to quickly convey their primary value proposition.

Having video on your site makes it easy for the viewer. Video can explain a more complex message than script. It keeps the viewer engaged and therefor more likely to purchase your service or product. This way of thinking is for any small business, right up to the multinationals. So don’t think that your business is not large enough to have one, think the opposite. It needs one.

The prospect of taking on the challenge of producing such a project can be somewhat intimidating if its not your day to day thing. There are various areas to consider to make sure you convey your message. Here at Alternative, helping people and companies to do this better, more creatively and more effectively is a great challenge to have. We would both come together and start with a process known as the “Story Boarding” that will address scripts, planned visuals and locations for the shoot to tell the story.

The process to making a video can be fairly complex, but that’s where I come in!
If you feel this could be right for you and would like to know more and have a chat, please contact me.

All the help you need for planning, completing a story board and scripting is offered.

You have a product or service to present so a suitable location will be discussed to enhance the production.

Help with other areas such as theming, cut away shots, right down to the final edit stages.

This is MINE on my site

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