Photographic Working Styles

All photographers have different shooting styles. Wedding photographers can have a style that is formal and capture the event in a traditional way. It all depends on what the client or in this case the wedding couple want from the day. Many times being a corporate event photographer in London and having experience with photographing people in event situations have been asked to accompany a traditional wedding photographer to do the candid or now liked to be called ‘reportage style’ photography. The shots you see of people who are unaware they are being photographed. This always gives great results at a wedding shoot.

Other photographers can be loud, excitable and dramatic. Others calm, quiet and reserved. Clients often choose a photographer sometimes for their manor than their actual photography skills to suite a situation or event. An example here is that if you have an event that is fun with a party atmosphere it is sometimes best to have a event photographer that is polite to people, knows how to handle groups so that he or she adds to the fun of the evenings entertainment but also providing a service and result but doesn’t need to have that certain skill. This is where I as an event/portrait photographer often shoot couples entering a large function and print on site. All adds to the success of the event. At one time a client asked me and a colleque to dress as paparazzi and shoot guest entering on the red carpet. We all had fun but here the photos were not at all in a serious nature I can assure you.

On the other hand a client may need a photographer who is controlled and is able to work at a function and hardly be noticed by the quests. Or to keep as low profile as possible. If you have an important meeting or event with prestigious people attending the last thing you want is a photographer being obtrusive, awkward and causing any disturbance. This is often a comment about the general press style photographer on the street who will do almost anything to obtain that shot to earn a living.

There is often within an agency two or three photographer on their records that they will use depending on their individual style. At Alternative I have a track record for working with prestigious PR companies and have been commissioned to attend and work at events where the guests have been Prime Ministers or Princes from various countries, so can be trusted to operate in a controlled manor and produce results for the client. 

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Audi HDR

What does HDR stand for? What is it? It’s an abbreviation for High Dynamic Range. Here is a photograph from a recent project of a car dealership that needed to be displayed as vibrant, exciting and modern. And being an Audi dealer had some vibrant and exciting models like the R8 I can tell you.

The weather on the day was not the best so how do you photograph this in a different way to obtain a shot that stands out from the rest of the crowd. In the corporate field this can happen and the situation faced with time restrictions sometimes needs a different approach.

If the shot was exposed only for the outside of the building the inside would be dull and lifeless. The sky also would bleed out into nothing with a single exposure. So needed here  was to take about five to seven frames of different exposures to capture the sky, building and inner available light. This gives you a variety of exposures highlighting different areas.  Then this is done in post production and the image created. The overall effect is not a cheat or false in any way but just obtaining different information and blending together that cannot be done in one hit. Now we have an image that is moody with a vibrant glow for the purpose it was needed.


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