Alastair Campbell invited as guest speaker at the British Soft Drinks Association annual Industry Lunch.

British Soft Drinks Association Industry Lunch 2012

A packed audience gathered at the Mandarin Oriental Hotel on 25 September for BSDA’s 25th anniversary Industry Lunch with speeches from BSDA president David Saint and former government communications chief Alastair Campbell. They spoke about how much the soft drinks industry, politics, the media and wider society had changed in 25 years, and how much, inevitably, had stayed the same.

David Saint concluded that “the industry grows by listening to consumers, by serving their needs, and by thinking ahead to what consumers might need tomorrow.”

British Soft Drinks Association Industry Lunch 2012