Time For Your Close Up

On many photo shoots I have been asked to capture not only the main subject of perhaps an object within a studio environment but also capture more detail as well. In commercial photography this is often asked and used when wanting to display photographs in the media, magazine areas of advertising or company web sites. Buyers want to see the overall impression but also want to view at close proximity the detail of the subject.

How often do you see a car advert showing the overall design but then showing close up views of the stitching on seats, trims and branding? Ever increasingly web sites that are clothing based wanting to promote mail order sales. All want to give the impression of quality and importance to the individual product.

Here I have within my arsenal of lenses two special little gems from Nikon being the Micro Nikkor series. I have both a 55mm and 105mm that are manual focus but serve the purpose extremely well. Both these, one obviously being of different focus length is able to focus on a subject at close distance. The art of using such a lens to do this is that you can focus on the important areas but using a wider aperture force the background to go out of focus so the detail that you are concentrating on is even more enhanced.

Commercial, Nikon, Close

Apple Blossom

In this image I photographed blossom on an apple tree in the garden. The fine flowers would have been difficult to capture with some standard lenses. Or if you wanted to use only a proportion of a standard frame it would need to be enlarged to a degree to obtain a close up. Here the lens can fill the camera frame to capture all the quality of the image.

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What to consider when booking a Photographer-Part Two

As I have previously mentioned in my blog the importance of what to consider when booking a corporate photographer in London. Apart from the working style and the individual capabilities of the photographer it is also a comfort that he or she has knowledge of their own equipment needs to produce a good service.

All photographers should be aware that you do need to use good brands of equipment like Nikon or Canon etc to be able to stand up to the demands given in every day life on a shoot. It is also vital that you never go to a shoot without backup pieces of equipment should something fail on you.

In my years of being an event photographer in London I can count on one hand the failures that have happened with either a lens or body. Even using some of the best equipment available it can still go wrong. But always I have to hand and often already set up to go a back up piece that I can carry on with and finalise the job in hand.

This responsibility of having back up is a sure difference between an experienced professional and someone who is not. A professional would ‘have in the bag’ two camera bodies, various lenses, two flash guns and a stock of batteries. So if anything went wrong another was close by.

Often now at shoots the client would need images quickly and having a laptop computer to hand is essential. Here too having one that is quick and efficient is a must. To reduce any risk to your quality of service a backup of software needed to post produce images should be carried. It is probably unreasonable to have a second computer to hand out in the field but software to download images from camera cards and programmes to do production is easily carried using USB pen drives or even having the programme saved to be re- installed if needed. It has been known that as long as you have the software with you to borrow another computer to get you out of a jam is a possibility. I have even gone to the extent to carry a spare computer hard drive and have a mirror image DVD of it should a main drive on a desktop computer fail at an assignment.

All this’ paranoia’ gives a trusted security to the client who has commissioned you to obtain the results needed for their use. They have more faith in you as a professional and a relationship of trust grows.

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Utilising Black and White Imagery

When working for clients being a corporate photographer and shooting conferences or events we are never asked if there is an angle that could make a difference to the final image. So often I keep in mind the possibilities to enhance the photographs that I take  making colours more vibrant and stand out from the screen. This is often the case at an event where the lighting is designed to be colourful and dramatic. On some shoots the colour of images can, due to conditions I cannot control such as outside lighting or weather situations, be dull. Here I have a system of enhancement that increases the range of the colours available to me and adjustments produce better detail in shadow areas to create not a false image but a controlled method to bring out the best from the image data. The wonders of digital are that as long as the shot contains the data information it can be worked upon.  The other and often forgotten way of making an image look special is to back in time and create a mix of colour and my old favourite Black and White. Even here snow on a branch is a great effect in Mono.We previously always looked at black and white. There was nothing else and our brains took this information and re created the possible colours present when taken. One of my likes is that you can then experiment with both at the same time. So when you have an image that you want to make a special point upon or a certain area this can be colour and the rest transformed into black and white to have an artistic effect.  Often now seen amongst wedding photographers in post production the choice of an image in its original colour or converted to mono. This shot of a hotel entrance still looks powerfull in Black and White and even has an artistic feel as it is.The photograph below that creates a scene using both colour and black and white to mix and single out areas of interest.Russell Hotel London

Couple Cafe Table Scene

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Alternative Images Invest in Nikon D800

D800 Investment

Alternative Images have found a need for investing in the new camera that has the full frame FX CMOS sensor that offers shooting at 36 mega pixel producing a native image size of 62 x 41cm. The files when shooting RAW are superb and are in excess of 100 megabit each. With a large platform to obtain information at the initial shoot stage the detail in an image is captured. Even when the file is reduced in size that fineness and sharpness still remains within the image even when reduced to a fifth of it original size. The argument here is that does one need to work with such large files. The answer is probably no. But it is far easier to reduce image size within post production to suite its purpose than to struggle the other way! And if you need the quality, you have it.

Alternative Images

Image Taken with Nikon D800

The photographic projects this will be mainly used for are property interior and exteriors for publication that require fine detailed images, product shots, portraits and studio based assignments.

The camera is able to record full HD 1080p resolution video. Alternative are using this equipment to shoot talking head to camera interview/announcement video clips and short promotional footage that can be placed to a company website for information purposes. We are able to shoot, edit and have clips available to client’s onsite for upload with immediate effect. Please view our most recent examples here: http://www.alternativeimages.co.uk/video.html

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