Alternative Images | Corporate Photography

That Time of Year Again

by admin on December 13, 2012 in Company News

It’s that time of year again with Christmas just around the corner. Where did autumn go? Time to send out a greeting of goodwill and cheer. This year I decided to brave the somewhat chilly spell we have had and venture out and capture a scene ‘as we corporate photographers do’ that is a bit different from traditional Christmas cards. A scene with a little tongue in cheek humour. Well its Christmas isn’t it!

I’ve decided to send ecards this year, not to be lazy about it but we all want to ‘save the planet’ with paper usage and above all ‘the price of postage!’ So here it is. If I have missed anyone out in my mailing do have a good Christmas, and by the way there is a bottle of bubbly to be won in a prize draw, so email me to be entered. Merry Christmas. Click image to expand.

London 2012

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Restaurant Opening Promotional Images

by admin on December 5, 2012 in Company News, Recent Projects

I have been recently commissioned to produce images for the opening of a new restaurant in Shepperton. The proprietors David and Judi who have an established outlet in Windsor have been working hard in opening their sister restaurant ‘Castello’. The building was previously a restaurant but fell into decline and has been empty for ten months, but now has a new lease of life. ‘Castello’ offers a warm welcome with an extensive Italian menu and wine list. Alternative was asked to photograph the restaurant that has had a complete overhaul to bring it to the standard that David and Judi excel.

As a corporate photographer I wanted to capture images that reflect the interior colour scheme and lighting that give the areas a calm relaxed feel. Even when the restaurant is buzzing the feeling of space is present. The different seating arrangements can produce a moody, cosy feel or a bright open air ambience with a large daylight light conservatory. The seating arrangement can create space for larger groups or quiet romantic hideaways.

I photographed the interior using available light with a minimal flash so as to capture the soft wall lighting and all the warm colours of the furniture. Daylight creeping in through windows gave the images shape and contrast to the final look I wanted to achieve to portray the ambience of the venue.

The exterior image of Castello was achieved by using the HDR blending process that captures detail of exterior lighting over the signage.

Castello

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A Wider Angle

by admin on November 29, 2012 in Other Topics

This is an interesting way of handling a situation that is a cheat in photography but gives you a true result as you at the time were seeing it. An advantage in the world of digital imagery we have today. This shot over fields to the lake in the distance was what I could see at the time. The problem in taking a photograph was how wide the view was. If you used a lens that would cover the whole width of this shot, quite a wide angle, there maybe some problems to encounter.

One, you may not get far enough back to obtain the whole image without some obstacle being in the way behind or just not enough space full stop! This was the case. The second would be that the wide angle lens curvature would distort the image and not give you a true horizon.

Colne Valley Regional Park

This image was shot in three parts. Being able to have high res on each frame gives more resolution overall than if it were shot in a single frame. The final shot was then ‘stitched’ together to create the image that was proving complex as a single photograph. This technique in corporate photography is useful when presented with a smaller space but want to convey the total area within. Possibly a shop counter or café area

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Audi HDR

by admin on November 22, 2012 in Other Topics, Recent Projects | Tagged HDR Photography, retouch, styles

What does HDR stand for? What is it? It’s an abbreviation for High Dynamic Range. Here is a photograph from a recent project of a car dealership that needed to be displayed as vibrant, exciting and modern. And being an Audi dealer had some vibrant and exciting models like the R8 I can tell you.

The weather on the day was not the best so how do you photograph this in a different way to obtain a shot that stands out from the rest of the crowd. In the corporate field this can happen and the situation faced with time restrictions sometimes needs a different approach.

If the shot was exposed only for the outside of the building the inside would be dull and lifeless. The sky also would bleed out into nothing with a single exposure. So needed here was to take about five to seven frames of different exposures to capture the sky, building and inner available light. This gives you a variety of exposures highlighting different areas. Then this is done in post production and the image created. The overall effect is not a cheat or false in any way but just obtaining different information and blending together that cannot be done in one hit. Now we have an image that is moody with a vibrant glow for the purpose it was needed.

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