Alternative Images | Corporate Photography

iday Events

by admin on November 15, 2012 in Events, Recent Projects

Working with Engage Education who run iday events. These events are held at various locations and offer teachers a stress free job search. Meeting with heads of schools in the area provide a multiple opportunity to have interviews to find the right school for the teacher and in turn the right candidate for the school. Schools traditionally struggle to fill teaching vacancies in the core subject areas of English, Maths and Science where the UK talent pool is limited. With around seventy positions available at any iday event schools can have face-to-face interviews with teachers under one roof. Ben contacted Peter Austin of Alternative Images to cover recent events at Hotel Russell, London and the Athenaeum Bury St Edmunds for media relations and PR

iday

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Autumn Light

by admin on November 7, 2012 in Other Topics

This time of year go out and have that stroll in the woods or through the park and see the wanders of autumn. This is a fantastic time if you are one to enjoy taking photographs of landscapes and views of our countryside. As a corporate photographer this does not usually allow me to go and photograph scenery like this as an assignment. But I make the time to go and explore with camera in hand.

Autumn Scenes

One of my favourite ways of shooting these scenes is to use the strong backlight that the sun has to offer. Shooting into the sun but slightly hiding it from the camera lens to reduce flare creates a glow effect on the trees and shines through to the foreground to highlight areas but still leaves a great deal of the image in a darkened tranquillity with depth and shape. Notice how on some of these the contrasting reflections and the detailed shadows on the ground really add to the feel of the photograph.

Autumn Colours

Late September and October the evenings start to draw in and the sun becomes low in the sky. This creates some of the long and moody shadows that make these images so interesting.

The colours alone at this time of year are so vibrant. I have found that due to the amount of rain the country has had in past months that still into early November the foliage on the tress are still quite green.

Recently walking beside a lake as it started to go dark, I quickly took a snap of the water and trees in the distance. Looking at the image later I decided it wasn’t a great shot of the lake and the foreground was dark and muddy and had no great interest as a photo. But with a little thought I found that by simply cropping it to an area that had shape and colour with the silhouette of tree branches against the sky made it into an image I could use at some later point as a background or insert.

Cropped Lake View

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Audi Conference Display

by admin on November 1, 2012 in Company News, Recent Projects

It’s four o’clock on a Friday afternoon.The mobile rings. A request to handle a project that needs to be completed by Monday 9 am without fail. This can be the challenging and darn right rewarding life of the professional corporate photographer. The brief is to photograph an Audi A1 for a conference that is being held the following Tuesday. The situation seems pretty straight foreword. Go out and photograph a car to the brief, there you have it.

The agency has been instructed that the car needs to be shot as a rear view. Just the boot area and this is going to be printed to full scale and displayed at the conference. The first thing to do here is start calling all local Audi dealerships to see who has a clean car and were they happy for me to photograph on site. After about one and a half hour calling around I had found some possibilities.

Early that Saturday morning I set out with cameras at the ready. What a lovely day! Though told it may have some bright spell by the weather channel the strong wind with horizontal rain patches was something to be desired. I travelled to the first location and managed to shoot a car out in the car park at a dealership.

All pretty pleased here called and reported the shoot was in the bag. But found the brief has now changed and that it’s been decide that the boot of the car needs to open to see the inside of the car. This was obviously not the initial brief. They can change like that! I’ve now outstayed my welcome at this dealer and need to find a new one to accommodate me. Later that morning a result and found a dealer that was a fair distance drive but had a car in a showroom out of the not so good weather conditions. Perfect. I shot the car using daylight and the lights from the dealership with just a small fill in flash and due to only the one angle needed here it was off back to the studio.

Audi A1

It had been decided that the image needed was to represent a car at the show. My goal here was to have a finished piece of artwork ready for the printer to produce a life size display. The conference set people were going to use the boot shelf area to display a particular product at the conference. The first stage was to do a cut out around the car to separate the background. Not an easy job cutting around smooth curvy lines especially when it’s ending up a life size image. Any imperfections would show here. The car interior was black so lightening was needed to give it some detail in the upholstery. Then I needed to replace the glass areas with cloud due to being able to see the car showroom within the front screen through the car. How best to do that, go outside and shoot the sky so you have a reality image to drop in.

Cloud Sky

Cloud Sky Mask

This then was a procedure of making various layers and also masking wanted areas to be able to compile the end result. All reflections had to be removed on the paintwork of the car and highlights painted in to give it the overall effect. The number plate was an actual shot to give its shape and colour and logo added later. Finally I had the all clear on the finished piece of artwork ready to be uploaded to the printers at 6pm Sunday evening. That was my weekend!

Audi A1 Conference Display

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Kitchen Design Project

by admin on October 24, 2012 in Recent Projects

Alternative Images Photography has recently been commissioned again this year by a leading kitchen and bespoke furniture design company based in Buckinghamshire. The company have now been established for 25 years and have a good reputation in the industry for the design of bespoke furniture for interiors. We take care in fulfilling the clients brief and capture the design and installation with a high standard of imagery to reflect the immense detail and quality of the product. Many of the designs are installed and then each unit is hand painted by a skilled craftsmen to the specified colour scheme that was discussed with the client and designers.

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