Capture Client Interest with Video On Your Website

Recently in July I was asked to shoot a video piece for a client I have know for quite a few years. We first met up when she was involved in marketing with a firm in London. During that time I shot stills at events and various other promotions that were organised by the company. Now some years later she has progressed further and is her own boss and wanted me to make a short presentation to camera for her company.

I produce video for people who want to present themselves or have an explanation article for say a company meeting or conference. The web is a fascinating arena for displaying who and what you are, so having a video clip to help the viewer understand and engage with what you are trying to share on a site is all an add bonus.

The equipment I use for this is fairly straight foreword. I often use DSLR to record the video in HD that is very good quality for this use where the final production will be hosted by Vimeo or Youtube.There is no short cut to be had when we come to sound and lighting. This needs to be the same as if you were shooting for a more complex situation due to lighting a scene and the sound recorded has to be a good standard.

We did have fun producing this. It was quite a warm July day and though the room we used was cool at first after an hour or so of studio lighting the temperature grew. My client was determined to do all the sections of the video shoot in one take and actually nailed it with considerable ease. That made the edit process in FCP for me an easier task. Well she is a professional!

screen-shot-wendy-timeline

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Web Video Production to Your Liking

Recently in July I was asked to shoot a video piece by a client I have know for quite a few years now. We first met up when she was involved in marketing with a firm in London. During that time I shot stills at events that were for the English rugby squad and various other promotions that were organised by the company. Now some years later she has progressed and is her own boss and wanted me to make a short presentation to camera for her company.

I produce video for people who want to present themselves or have an explanation article for say a company meeting or conference. The web is a fascinating arena for displaying who and what you are, so having a video clip to help the viewer understand and engage with what you are trying to share on a site is all an add bonus.

The equipment I use for this is fairly straight foreword. I often use DSLR to record the video in HD that is very good quality for this use where the final production will be hosted by Vimeo or Youtube.There is no short cut to be had when we come to sound and lighting. This needs to be the same as if you were shooting for a more complex situation due to lighting a scene and the sound recorded has to be a good standard.

We did have fun producing this. It was quite a warm July day and though the room we used was cool at first after an hour or so of studio lighting the temperature grew. My client was determined to do all the sections of the video shoot in one take and actually nailed it with considerable ease. That made the edit process in FCP for me an easier task. Well she is a professional!

screen-shot-wendy-timeline

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Video In London with ZS Associates

Alternative Images Video Production was asked in June to visit the offices of ZS in Ludgate Hill near St Paul’s Cathedral to discuss logistics for an event that was to take place later that month. All was discussed and preparation for the day commenced.

The meeting was going to be held as a theatre style event where the invited speakers would form a panel at one end of the room and address all who attended. This then would be an opportunity for the audience who were obviously involved in the subject of the meeting to later have a Q and A session with the panel. There were about sixty in the audience that were invited and they had plenty to talk and ask questions about on the day.

ZS is a sales and marketing agency with connections in America and has various office locations around the world. This shoot was estimated to last for about one and a half hours so it was decided to be done using a three camera set up. All three would be set to shoot different angles of the main panel to give variety to the meeting but also to have one that was able to swing an capture the audience when a person wanted to make a statement or ask the panel a question.

Alternative organised all the equipment for the event shoot. The decision was made to have a sound system so everyone could hear on the day but also to provide the cameras with an audio feed from all speakers who wore radio mics so there was no ambient noise from the people who attended recorded to camera. Or very little.

The edit from all the footage shot was a long task of about ten hours to mix the best from the three cameras and ended with a timeline of roughly 100 gigabit of information after edit. After a few edit changes the company had the video for their clients for reference of the days meeting.

zs-blog-at-15-32-35

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